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REINVENTING Social Media About David As Senior Vice President for Edelman Digital, David applies his expertise in social media, marketing and business strategy across multiple clients such as eBay, BlackBerry, and PepsiCo to name a few. A global resource, Armano also leads the strategic effort behind the Edelman Digital site and has been working in the digital medium since 1997. David is considered to be a highly influential voice on the subject of social media for business and has over 50000 combined subscribers to his blog (Logic + Emotion) and Twitter stream. Logic + Emotion has consistently ranked in the top 20 marketing blogs according to the Ad Age Power 150. Prior to Edelman, David was a part of the founding team of Dachis Group where he helped communicate the vision for social business design while doing groundbreaking strategic work for clients including Intuit. Prior to Dachis Group, David worked in the digital agency space for over 10 years with organizations such as P&G, HP, WW Grainger, Allstate, Blue Cross Blue Shield, and Fifth Third Bank. His work on Grainger helped the company earn the reputation of best commerce site according to BtoB magazine and his leadership on HP resulted in a Webaward. David was also a key member of the joint Omnicom “swat team” consisting of TBWA, Critical Mass, and 180 working collaboratively to pitch and win global digital responsibilities for adidas. As Senior Vice President for Edelman Digital, David applies his expertise in …

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